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The Risk IS REAL
A Brand Name Is Not Automatically Yours Online. Anyone can legally own your business name and you could lose control of your brand.
This isn’t hypothetical. It’s happening daily.
According to World Intellectual Property, over 100,000 domain disputes are filed every year, many involving brands that failed to register their name early. Many small business owners think that registering their business with CIPC protects their brand. It doesn’t. CIPC does not link to the global domain registry. This means you could own the business name on paper but someone else can own it online.

If your brand isn’t registered online, someone else will — as theirs.
You registered your business at CIPC. You built your brand. You poured your heart into your logo, your name, your following, your reviews…But did you secure your domain name? Because if not — someone else legally can. And will.
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" A domain isn’t just a website. It’s your brand security, a digital identity and name on World Wide Web map".
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How it Works
What Happens When You Don’t Secure Your Brand Name Online?
ICANN, the Internet Corporation for Assigned Names and Numbers Regulator, governs the web and allows domain names to be registered on a first-come, first-served basis. Ownership isn’t based on who has a CIPC certificate or a business license.
If you haven’t secured your domain, it’s legally available to anyone.
CIPC does NOT protect you online — only domain registration does.
Once a domain name is taken via ICANN, it’s legally theirs (whoever registered first) and you lose it. Forever.
They can redirect your online traffic, rank higher than you, and capture every enquiry or sale — even if you’re registered with CIPC. It only takes 5 minutes to register a domain. Yet many businesses delay this step for months or years.

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They redirect your traffic & steal your sales
Someone registers your brand name and sets up a fake website. They mimic your tone, images and start taking your leads and sales. Customers end up buying from them thinking it’s you.
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Your Brand Name Is Publicly Available
Anyone can search it. Anyone can register it. Fact: Domain names are first-come, first-served (ICANN). Once someone owns the domain, it’s legally theirs—even if your organization is officially registered locally.
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They Collect Donations Under Your NGO
For nonprofits and schools, it's even worse. A fake site can collect donations using your real name, your NPO number (which is public), and then vanish. Donors blame you. You lose trust.
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You Look Less Trustworthy
You Look Like the Fraud When someone else owns your brand name online, they appear more legitimate than you. You're left with social media handles and a WhatsApp number. Who will a new client trust more — the business with a full website or the one without?
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Social Media Can't Save You
Social Media can’t stop someone from owning your brand name as a domain. They don’t control the web. You could own "@DeliciousCupcakes" on Instagram, but if someone buys www.deliciouscupcakes.co.za or .com, that traffic goes to them — not you.
Benefits of a domain
In today’s hyper-digital economy, owning your domain name is no longer optional. It’s the modern-day equivalent of locking your shop doors or securing your company registration. Yet every day, small businesses, NGOs, and schools leave their digital front doors wide open.
Protects Your Brand Name & Identity
Prevents others from hijacking or impersonating your business name online. If it's not yours, it's up for grabs. Meaning others can steal your customers, your reviews & your reputation.
Builds Instant Credibility & Trust
Customers and donors trust a business with a professional domain far more than a social media page. 93% of online experiences start with a search engine.
You Don’t Own Social Media but you own your domain
Social media pages can be disabled, hacked, or blocked — and you can lose everything overnight. A domain is your permanent, secure digital property.
Websites Show Up in Google Searches
People searching “Hair salon near me” or “Creche or NGO in [city]” won’t find you on Facebook — but they’ll find you if you have a domain if not, your competitor’s website.
Real Cases of Domain Hijacking
Serious Businesses Invest in their Domain
If you want to be taken seriously, a domain is your digital ID that potrays your professionalism . It says; We’re real, we're transparent and we are here to stay.
You Can Sell Online Even Without a Shop
You don’t need a full e-commerce store. Even a one-page site with your services, pictures, and a WhatsApp button helps you close more sales than just relying on word of mouth.
" Tesla.com – $11 Million to Reclaim Tesla didn’t own Tesla.com initially. The domain owner demanded $11 million before finally transferring it — more than most small businesses can afford ".
icann

Need More Help?
+11 568-9351
FAQ
FAQ Question
We protect your digital identity so no one can hijack your name or your followers. You keep control of your brand, and your hard work doesn’t go to waste. Below are frequently asked questions;
- You build your brand on social media, word of mouth, and CIPC /LCC registration.
- You don’t register your brand domain name (e.g. www.YourBrand.co.za). Example, www.dogparlour.co.za
- Someone else checks and sees your name is available.
- They register it as their name. (www.dogparlour.co.za)
- They create a professional site, use your name, and even redirect all your traffic, social media leads, reviews etc.
Once a domain is registered, the registrant becomes the legal owner, unless a trademark violation is proven through costly legal processes." — ICANN Policy Brief
Social media is not enough. When customers search for services on Google, they find websites — not random Facebook pages. Without a domain, your business isn’t searchable or credible in a world where 81% of people research online before buying.
Online247co.com helps you secure your brand and instantly create a professional online presence — for as little as R1 a day. Don’t let someone else grab your name first.
Yes — and it happens every day. Domain hijacking is when someone registers your brand name online before you do and uses it to collect leads, donations, or sales meant for you. Once it’s taken, it’s gone. You can’t claim what was never yours.
We monitor, warn, and protect your brand from hijackers — before it’s too late. Reply YES today to secure your domain through Online247co.com and sleep better tonight.
They become the digital owner. They can:
- Build a fake website
- Sell your products
- Collect money/donations pretending to be you
- Use your reviews, images, even your company number
- Redirect traffic and rank higher than you on Google
- You then look like the fake
Not with us. Unlike other registrars who charge only for domain registration (and upsell everything else), Online247co.com offers an all-in-one domain + secure hosting + landing page for only R79/month or R299 once-off.
No jargon. No hidden fees. No stress.
We make it simple, fast, and fully managed — so you can focus on running your business or NGO.